- Author Bios
- Blogging Guests
- Books We Love
- Bumps & Bruises on the Road to Publication
- Chuck Sambuchino
- Kara Lennox
- Kathryn Craft
- Margie Lawson
- Other Obsessions
- Publishing With Amazon
- Shannon Donnelly
- Sierra Godfrey
- Susan Spann
- Technology Fun
- This week at Crit Group
- Tiffany Lawson Inman
Most Recent Blogs
- What Is Your Writing Process?
- Enter the 2014 “Worst Storyline Ever” Contest!
- Being Prepared for Your Writing Conference
- Are You Subscribed to Writers In The Storm?
- Novel Diagnostics: How to Tell if Your Book Might Have Terminal Problems in TEN Pages
- Writing Contests — Hell or Heaven?
- Writers In The Storm Moving Party is TODAY!
- 6 Reasons to Write a Short Story
Tag Archives: Lynda Bouchard
by Lynda Bouchard
What can an author learn from a pair of Spanx? A lot.
I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.
How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big. Continue reading →