Guest Blogger Sue Grimshaw from BBD/Loveswept is with us today for an interactive blog about author promotion. Welcome back, Sue! And we must thank Sue for her generous giveaways of a Random book to three different random commenters. Thanks, Sue!
Hi ladies – thanks for having me back on WRITERS IN THE STORM!
As I approach my one year anniversary as acquiring editor at Loveswept, I look back in amazement at how much I have learned. Out of all of our accomplishments within the Loveswept line there is one thing that stands out above all else . . . and that is when you are working with a digital line it is really important to connect with your digital community.
Interestingly enough, with all of the technology, and all of the various ways there are to reach out to the customer – there is not one infallible way to get the word out about your books release. Put yourself in your customer’s shoes and soon you realize how difficult it is for them to shop for books, let alone find the one you want to sell them. There are hundreds of digital books released on the internet, every day, week and month and as an author or publisher, how do you highlight your book to the customer? How do you promote your book amongst all of the other digital releases which is now inclusive of self published and ebook publishers?
For example – take RIDE WITH ME by debut author, Ruthie Knox. Her book went on sale 2/13/2012 – here’s the link to her book. We did everything we could think of to connect with our reader: blog tours, blog hops, direct emails, Romantic Times advertising, outtakes leading up to her release date, Scribd FREE excerpts, giveaways . . . lots and lots of giveaways, in both E-book & print.
All in all, I thought we did quite a bit of promotion, however, in the back of my mind I kept on thinking, did we do enough? What else could we have done . . . .how do all of the self published authors out there reach their reader? This is the ultimate challenge.
The web offers lots of options of where and how to promote your book, many more than were ever available when all we had were bricks and mortar stores. This new frontier, like everything else, has its pluses and minuses as now you have to be in a lot of different virtual places to find your customer . . . the world is much bigger on the web and your customers are everywhere – talk about the proverbial needle in the haystack . . ..
It is still pretty early to be able to tell what worked promotionally for Ruthie’s book, RIDE WITH ME . . . .in fact, she’s still promoting it! That is usually how it goes, right? Once the book is released, it is more or less like a child, and will continue to need nurturing and support until it is widely accepted in the Romance genre and ready to be purchased on word-of-mouth alone, just like Nora Roberts books. J
What I can tell you is that when B&N listed Ruthie’s book as a staff pick on .com we saw an evident lift in sales. This week iTunes made RIDE WITH ME #2 on their readers list and Romantic Times just reviewed Ruthie’s book giving it 4.5 stars with a luscious post for their readers. Every week something new and exciting turns up promotionally which immediately translates to sales.
So that is the topic I’d love to discuss with you all today. Once you’ve finished your ebook & have it published on the web, how in the heck do you intend to let readers know it is out there and that it is something they would like to buy?
Let’s put our heads together & come up with some ideas that will help us all.
Category Specialist & Editor At Large for BBD/Loveswept
Visit me at www.romanceatrandom.com ,or ,on TWITTER, follow SueGrimshaw, or , on FACEBOOK –
Here’s the Free Excerpt:
RIDE WITH ME by Ruthie Knox, A Loveswept eOriginal Excerptor at
Don’t forget to add your comments to the dialogue with Sue. And good luck on winning one of her three giveaway books!